International Marketing Strategy - Analysis, Development & Implementation, 8th Edition
pdf | 20.39 MB | English | Isbn: 978-1861527721 | Author: Isobel Doole | Year: 2001
Description:
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
Category:Industrial Marketing, Global Marketing, Exports & Imports Economics
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