English | PDF | 2009 | 527 Pages | ISBN : 3540496440 | 5.2 MB
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.
Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University. He received his PhD from Northwestern Polytechnical University.
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