Key Marketing Metrics: The 50+ metrics every manager needs to know
by Paul Farris
English | 2017 | ISBN: 1292212470 | 634 Pages | EPUB | 31 MB
As the old adage goes, "If you can't measure it, you can't manage it." Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.
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