Last Call for Bud Light - [AUDIOBOOK]
epub, m4b | 284.79 MB |
Author: Anson Frericks |
Year: 2025
Description:
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch-formerly the home of America's most popular brewery-watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
Category:Business, Current Affairs & Politics, Business History, Business - General & Miscellaneous, Economics, International Business, Diplomacy & International Relations, Economics & Politics, Political Theory & Ideology, Corporations & Companies, International Economics, Business History - General & Miscellaneous, Corporations & Enterprises - General & Miscellaneous, Globalization, Liberalism & Conservatism
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