Learn To A/B Test Like A Professional

[LeeAndro]

Last updated 10/2021MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 530.59 MB | Duration: 2h 9m

Run effective A/B tests that increase your company's profitability

What you'll learn
How to run effective A/B tests that increase a website's profitability.​

From planning and preparation, through to implementing expents and understanding the results.
Requirements
None
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of expent are;What you should do before, during and after running an A/B testDocumenting your expents.The course is suitable for both bners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.

Overview

Section 1: Introduction

Lecture 1 Course overview

Lecture 2 Tip to finish the course in less

Section 2: A/B testing and the optimisation process

Lecture 3 Introduction

Lecture 4 Insight gathering

Lecture 5 Testing and iteration

Lecture 6 Targeting and personalisation

Section 3: Measuring success

Lecture 7 Introduction

Lecture 8 The importance of a measurement framework

Lecture 9 Knowing your top-level business objectives

Lecture 10 Primary vs secondary metrics

Lecture 11 Documenting objectives and goals

Lecture 12 Setting a baseline

Section 4: Insight gathering

Lecture 13 Introduction

Lecture 14 Quantitative and qualitative data

Lecture 15 Analytics insights

Lecture 16 Heuristic analysis

Lecture 17 Customer surveys

Lecture 18 Live chat

Lecture 19 Session replay

Lecture 20 Online user testing

Section 5: Testing and iteration

Lecture 21 Introduction

Lecture 22 A/B testing

Lecture 23 Multivariate testing

Lecture 24 Multi-page testing

Lecture 25 Split URL or redirect testing

Lecture 26 Which types of testing should I do All of them

Section 6: Before testing

Lecture 27 Introduction

Lecture 28 Building your team

Lecture 29 Expent planning

Lecture 30 Prioritising expents

Lecture 31 Why you need a problem statement

Lecture 32 Creating a hypothesis

Lecture 33 Generating ideas to test

Lecture 34 Choosing which snts to target

Lecture 35 Quality assurance

Lecture 36 Setting up the testing environment

Lecture 37 Creating an A/B test

Lecture 38 Setting objectives for your A/B test

Lecture 39 Targeting your visitors

Lecture 40 Pushing an expent live

Section 7: During testing

Lecture 41 Introduction

Lecture 42 Knowing when to stop an expent

Lecture 43 Understanding p-value

Lecture 44 Significance and sample size calculators

Lecture 45 One-tailed versus two-tailed tests

Lecture 46 Understanding validity

Lecture 47 Amending expents while they are in progress

Lecture 48 The correct way to ramp up traffic volumes

Section 8: After testing

Lecture 49 Introduction

Lecture 50 Analysing and interpreting expent results

Lecture 51 What to do if a variant loses

Lecture 52 Running expents as series, not in isolation

Lecture 53 Maintaining an expent backlog

Section 9: Documenting your A/B tests

Lecture 54 Introduction

Lecture 55 The test plan

Lecture 56 The test prioritisation planner

Lecture 57 The test report

Lecture 58 The test results template

Lecture 59 The test scheduler

Lecture 60 Bonus lecture

SME owners and marketers

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