Linkedin Learning - Marketing Analytics Setting and Measuring KPIs-ZH
English | Size: 154.73 MB
Category: Tutorial
Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that youre using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking familiarize yourself with the different stages of the marketing funnel, and map your own businesss funnel.
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