Manager's Guide to Competitive Marketing Strategies, By Norton Paley
2005 | 426 Pages | ISBN: 1854183656 | PDF | 3 MB
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
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