Marketing Communications: A European Perspective, 3rd Edition by Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
English | 2006-12-08 | ISBN: 0273706934 | 648 pages | PDF | 7,8 MB
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.
Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
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