Marketing Strategy and Competitive Positioning 6th Edition
by Graham Hooley
English | 2017 | ISBN: 1292017317 | 585 Pages | PDF | 15 MB
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
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