Mastering Business Planning and Strategy, 2nd Edition
pdf | 3.03 MB | English | Isbn: B00HYNJGZ6 | Author: Paul Elkin | Year: 2014
Description:
Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.
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