Last updated 7/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 158.37 MB | Duration: 0h 41m
Learn how to effectively maximize customer value : a comprehensive approach to marketing for maximum conversion rates
What you'll learn
What customer life value is
What is maximizing customer life value
How to build customer life value
What is customer value strategy
How to increase customer growth
What is the best way to increase customer life value
Requirements
A basic knowledge of marketing and consumer psychology
Description
Maximizing customer value is about deploying customer marketing efforts to maximize the total profit generated from every customer.
What is Customer Value MaximizationCustomer Value Maximization is the group of practices and measures employed to tempt customers to improve the frequency and number of their transactions and to expand the period they remain engaged as customers of a company.Once a new customer is acquired by a company, the main goal of marketing is to maximize the revenues a customer yields for the company (assuming that there is a stable relationship between revenue and profit).The three primary factors that contribute to total revenues generated by a customer are: (how long a customer remains an active buyer).Buying frequency (how often the customer buys a product from the company).The monetary value of purchases (how much money a customer spends in their life purchasing from the company).Thus, maximizing the value of a customer means increasing the x purchase frequency x monetary value equation.How to Achieve Customer Value MaximizationProviding customers with sought-after products or services at competitive fees and excellent customer assistance is the best way to guarantee that a customer stays loyal to a company for the long term.Excellent customer service start first by understanding the problem. This is why all efforts should be deployed to diagnose the customer's issues rather than deploying efforts to sell upfront.A successful business's first aim is to educate its future customers on the problem that they might be going through and to lay the foundation for a possible solution.Effective marketers should always leave the decision-making freedom to the customer. This way, a customer will feel more compelled to purchase.The promised solution should match the marketing efforts. Your offer should solve the problem. Otherwise, customers will feel disappointed, which is terrible for branding.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Give people to make a choice
Lecture 3 The consumer decision making triangle
Lecture 4 The pyramid of Maslow is very important for a copywriter.
Lecture 5 Pain is what moves people to take action.
Lecture 6 4 Copywriting Secrets for a copy that sells
Lecture 7 The Famous bridge to HEAVEN
Lecture 8 Help people become the best version of themselves
Lecture 9 Use pain as a conversion enhancer
Lecture 10 The Value equation according to a MILLIONAIRE
Bners looking to learn in depth customer psychology and influential decision making factors,Individuals looking to maximize customer satisfaction
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