MBA: Retail management, Merchandising, and E-commerce

[LeeAndro]

Instructors: Navdeep Yadav10 sections 57 lectures 6h 31mVideo: MP4 1280x720 44 KHz | English + SubUpdated 5/2022 | Size: 5.88 GB

Build and grow your own retail and e-commerce business

Retail management
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life Value
Retail finance and accounting
Introduction to Asset Management and Ma Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix
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Basic understanding of businessShould be familiar with Microsoft Excel

If you have been to a retail store do why you end up buying more than you actually need

That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment



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