Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales
pdf, epub | 22.4 MB | English | Isbn: B09PMSH5L1 | Author: Benny B. Briesemeister, Werner Klaus Selmer | Year: 2022
Description:
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
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