MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 27m
Genre: eLearning | Language: English + Sub | Size: 608 MB
Thought-leading organizations create change, build trust, and make an impact beyond their bottom line. In this course, explore the ways that organizations can step into the role of a thought leader in their communities, industries, and beyond-and why it matters now more than ever. Instructor Denise Brosseau also explores the risks and rewards of going in this direction and the key attributes of thought-leading organizations. Discover how to identify your niche and cultivate a clear, recognizable point of view. Plus, see how to develop your talking points and brand voice, build thought-leadership skills throughout your organization, and expand your reach by leveraging your ecosystem.
Topics include:
Why thought leadership matters
Identifying your niche and point of view
Taking a stand on key issues
Developing your talking points
Building the right skills throughout your organization
Creating supportive cultural norms
Designing your ideas for scale
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