Ott Advertising Mastery - Learn About The New Digital

[LeeAndro]

Last updated 6/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 575.57 MB | Duration: 0h 52m

OTT Advertising | Everything about OTT Platforms with examples | Over-the-top media service | Digital Marketing Course

What you'll learn
OTT advertising
How to Buy OTT ads
How OTT Ads are delivered
Revenue models of OTT Platforms
What is Ad stitching
Types of Streaming Devices
How OTT Platforms work
Why OTT Audience is BRAND's favourite
Process to setup account in Advertising
Requirements
Basic English
Curiosity about OTT Advertising
Description
WHAT IS OTT ADVERTISING​

How can I use the OTT inventory for my business If you are looking for answers to the above questions, then you have arrived on the right path.ANY FRESHER, PROFESSIONAL, MARKETER, OR STUDENT can learn a lot about the OTT industry in this course. OTT is an important part of digital marketing & is growing exponentially!This course is solely designed with the purpose of making people understand OTT advertising & its importance in the digital industry. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it's always good to keep yourself updated with digital industry trends.OTT industry is interesting and is the brand's favorite. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction. This is course is exactly what you are looking for. You will not only gain knowledge of OTT marketing but also will know the backend of this industry.This course includesOTT advertising & marketingBenefits of OTT advertisingHow OTT ads are delivered How you can buy OTT Ads Understanding how the OTT industry works What is ad stitchingImportant metrics of the OTT industryYou can also enjoy the Test your Knowledge Quiz!This course is extremely easy and is surely going to help you in your profession. Also since it's a compact course, you will learn more things in less period of . So, keep learning and keep growing.

Overview

Section 1: Introduction

Lecture 1 What to expect from this course

Lecture 2 Who Am I

Section 2: All About OTT

Lecture 3 What is OTT & OTT Marketing

Section 3: POWER of OTT Advertising

Lecture 4 LESSON-1 Market Cap of OTT

Lecture 5 LESSON-2 Origin of NETFLIX, Story of biggest OTT Platform

Lecture 6 LESSON -3 Benefits or Power of OTT Advertising

Section 4: How OTT ADS are delivered

Lecture 7 LESSON 1 - Overview of STEPS involved in OTT delivery

Lecture 8 LESSON 2 - OTT advertising platforms

Lecture 9 LESSON 3 - What is VAST What is importance of templates in OTT

Lecture 10 LESSON 3 - Understanding VPAID template

Lecture 11 LESSON-4 How Ads are stitched in OTT Ad stitching methods

Lecture 12 Understanding the SSAI Ad stiching method

Section 5: OTT ADS BUYING PROCESS

Lecture 13 LESSON 1 Understanding the basics of Ads buying in Programmatic Advertising

Lecture 14 LESSON 2 - OTT Devices & REVENUE MODEL of OTT service providers

Lecture 15 LESSON 3 - Real Methods of buying OTT INVENTORY

Section 6: OTT Ecosystem

Lecture 16 Overview of OTT Ecosystem

Lecture 17 Important Measurement & Analytics in OTT Advertising

Lecture 18 Challenges in OTT Advertising

Section 7: Examples of PLATFORMS - Publisher, Programmatic and OTT Video & Hosting

Lecture 19 Advertising Dashboard OVERVIEW for OTT

Lecture 20 How OTT Video & Hosting Platforms help Brands - Website & pricing model

Lecture 21 How to REGISTER yourself as a PUBLISHER & generate REVENUES

Section 8: Conclusion

Lecture 22 Bonus Lecture

Students,Professionals,Digital Marketers,Business owners,Independent Consultants

HomePage:

Https://anonymz.com/https://www.udemy.com/course/ott-advertising-/

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