Outreach: Recruit Members Painlessly by Joshua Caulfield
English | ISBN: 0692144390 | 174 pages | EPUB | 2018 | 1.21 Mb
Members are the lifeblood of associations. Professional Societies, Trade Associations and Philanthropies rely on members for leadership, action and resources. Yet membership acquisition seems to be managed in an ad hoc, fly by night manner. In this book veteran association executive, Joshua Caulfield, will walk you through a foundation level strategic structure that you can easily implement with your own organization and team. The structure is designed to allow you, as a membership professional, to adapt the specific activities to your unique culture and membership types. In addition to the foundation strategy, Caulfield also provides insights in terms of applying best-practices in social media and digital marketing trends. Caulfield also offers insight into the hierarchy of needs that illuminates why your long-serving members may not be the best source for understand "Why people join?" and how to work around that challenge.
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