Pay Per Click Advertising: Optimize For Leads & Sales

[LeeAndro]

Last updated 5/2018MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.81 GB | Duration: 5h 26m

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.​

What you'll learn
Plan, Deploy, Manage, Audit a PPC Campaign
Optimize your Campaign for Best Results
Dramatically lower the Price of your Adverts
Write winning adverts
Requirements
General Internet Knowledge
Description
NEW 2015 UPDATES & S NOW AVAILABLE LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING A Certificate of Completion is Presented to Students who Undertake the Course. The Course is Endorsed by The Oxford College of Marketing. A clear and concise way to learn Pay Per Click Jargon Buster - Real Learning no false "short-cuts" Plenty of Industry examples and Best practices This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

Overview

Section 1: PPC - Pay Per Click 2015

Lecture 1 Intro & History

Lecture 2 The Different Pay Per Click Alternatives

Lecture 3 Why and When do we use it

Lecture 4 Strategy and Techniques for PPC 1

Lecture 5 Strategy and Techniques for PPC 2

Lecture 6 Strategy and Techniques for PPC 3

Lecture 7 Strategy and Techniques for PPC 4

Lecture 8 Learn from Who Applies It

Lecture 9 Summary and Resources

Lecture 10 Slides

Section 2: Pay Per Click Advertising

Lecture 11 Intro to Paid search

Lecture 12 Business case

Lecture 13 Market share and definitions

Lecture 14 PPC-high intent customers

Lecture 15 Head vs Tail searches

Lecture 16 How paid search works and text adverts

Lecture 17 Quality Score

Lecture 18 Landing page optimisation

Lecture 19 Structuring Campaigns

Lecture 20 Structuring Campaigns Exercise

Lecture 21 Keyword Analysis

Lecture 22 Keyword analysis-Exercise

Lecture 23 Keyword Matching

Lecture 24 Negative matching

Lecture 25 Ad text

Lecture 26 Keyword Insertion

Lecture 27 Ad rotation Budget and Building

Lecture 28 Scheduling

Lecture 29 Standard and Conversion AdWords metrics

Lecture 30 Web Analytics

Lecture 31 Updating Status

Lecture 32 Disapproved Ads_Analysing performance

Lecture 33 Mobile Phones

Lecture 34 Google display network_Remarketing

Lecture 35 Image search Ads_AdWords editor

Lecture 36 Google shopping

Lecture 37 Summary PPC

Internet Marketers,Web site owners,Web Agencies,Marketing & Business Students

HomePage:

Https://anonymz.com/https://www.udemy.com/course/pay-per-click-advert/

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