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Whether you're a catalyst for organizational change or have the support you need to create an engineering culture that embraces A/B testing, this book will help you do it right. The step-by-step instructions will demystify the entire process, from constructing an A/B test to breaking down the decision factors to build an engineering platform. When you're ready to run the A/B test of your dreams, you'll have the perfect blueprint.
With smart, tactful approaches to orchestrating A/B testing on a product, you'll quickly discover how to reap all the benefits that A/B testing has to offer - benefits that span your users, your product, and your team. Take the reins today, and be the change you want to see in your engineering and product organizations.
Develop a hypothesis statement that's backed with metrics that demonstrate if your prediction for the experiment is correct. Build more inclusive products by leveraging audience segmentation strategies and ad-hoc post...
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