Principles of Marketing: A Value-Based Approach
by Ayantunji Gbadamosi
by Ayantunji Gbadamosi[/b]
English | 2014 | ISBN: 0230392709 | 429 Pages | PDF | 8 MB
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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