Product Research: The Art and Science Behind Successful Product Launches

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Product Research: The Art and Science Behind Successful Product Launches By Jeffrey Hartley (auth.), N. R. Srinivasa Raghavan, John A. Cafeo (eds.)
2009 | 305 Pages | ISBN: 9048128595 | PDF | 4 MB

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design. The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.

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