Professional Certificate in Digital Strategy and Planning

[Prohibitive]

$159.99 | Created by iMarketer School LONDON | Last updated 4/2019
Duration: 5.5 hours | Video: h264, 1280x720 | Audio: AAC, 44 KHz, 2 Ch | 2.4 GB
Genre: eLearning | Language: English + Sub | 62 lectures

What you'll learn

Gain an understanding of the theory and practical application of digital strategy

Implement a powerful marketing mix that sustains customer engagement

Develop a measured and well-considered strategy

Requirements

No previous experience needed
No technology knowledge required
Only passion and commitment is enough

Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

Platforms: Website, Landing Pages, Blog, Must Have Tools for any businessSystem: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sellsFunnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFUMarket & Niche Research, Competitor Research Target Audience Research & Customer Avatar Creation
In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

Who this course is for:

Anyone involved with planning a digital marketing strategy for their business or company, or who is likely to be involved in this area in the future.
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