Sales Enablement Fundamentals

[LeeAndro]

Last updated 6/2021MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.22 GB | Duration: 2h 35m

All the frameworks, skills, & advice you need to forge a career in Sales Enablement & Product Marketing

What you'll learn
The Role of Sales Enablement
Sales Enablement Tactics
Sales Enablement Fundamentals
Getting Sales Teams Brought In
Measuring Sales Enablement
Product Marketing
Requirements
No prerequisites; just a desire to immerse yourself in the world of Sales Enablement.​

Description
What you'll learnSales enablement fundamentalsSales enablement best practicesReal-life case studies from big-name brandsTemplates & frameworks to take awayHow to create your own enablement assetsGetting sales reps engagedCross-functional alignmentDescriptionWhen it comes to empowering your salespeople, sales enablement isn't optional; it's essential.This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organization's sales enablement game.Once you're enrolled, you'll unlock access to 2+ hours of:Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.Industry-standard frameworks to guide you and your sales reps' success.Discounts for continued professional PMM development & product marketing certification opportunities.Who's this course forThis course is for anyone who has a stake in sales enablement - now or in the future.If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program.If you're involved with (but don't own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.And finally, if you're looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.Why pick Product Marketing AllianceWe're home to the world's largest community of product marketers. By a long stretch.Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.Who's this course forProduct marketingSales enablementSalesMarketingCustomer success

Overview

Section 1: Introduction

Lecture 1 Welcome - the role of sales enablement

Lecture 2 The ins and outs of sales enablement

Section 2: Sales enablement tactics

Lecture 3 Sales enablement tactics

Lecture 4 Bonus: Creating a Sales Playbook From Scratch: Lesson Learned at Yelp

Lecture 5 Sales assets - choose your weapon

Lecture 6 Sales enablement templates

Section 3: Sales Enablement Fundamentals

Lecture 7 Sales enablement fundamentals

Lecture 8 Unlock your rep's potential with sales enablement sessions

Lecture 9 Getting sales teams bought in

Section 4: Measuring sales enablement

Lecture 10 Measuring Sales Enablement

Lecture 11 Bonus: Sales People Don't give a

Lecture 12 Bonus: Building a bridge between Product Marketing and Sales.[Oracle]

Sales Enablement,marketing,product marketing,content marketing,product,social media,sales,revenue enablement,revenue acceleration

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