Simple PR: Pitch Your Product

[LeeAndro]

Duration: 2h26m| Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 1.55 GB
Genre: eLearning | Language: English + subtitles

How To Get Your Products Featured.

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she'll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You'll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it.

You'll learn how to:

Connect with the bloggers and editors who most want to hear from you

Write headline-worthy product descriptions

Craft a pitch-perfect email submission

Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.



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