Startup PR: Media Relations, Press Pitching & Earned Media
Published 12/2025
Duration: 1h 33m | .MP4 1920x1080 30fps(r) | AAC, 44100Hz, 2ch | 2.62 GB
Genre: eLearning | Language: English
Write press releases, build media kits, pitch journalists, and measure PR impact-without an agency
What you'll learn
- Build a startup PR strategy using PESO + RPIE: goals, audiences, messaging, and a simple action plan.
- Write a press release, boilerplate, and media kit that journalists can use immediately.
- Research reporters, build a media list, and send personalized pitches that earn replies and coverage.
- Use content + thought leadership to create story angles and credibility that fuel earned media.
- Plan PR events and social/influencer campaigns to amplify coverage and community buzz.
- Measure PR results (outcomes vs outputs) and report ROI with KPIs, tracking links, and sentiment.
Requirements
- There are pre-requisites for taking this course
Description
PR is one of the highest-leverage growth channels a startup can build-because it creates trusted visibility, not just impressions.
Consider a few realities:
92% of people trust recommendations from people they know more than advertising-exactly the kind of trust you earn through coverage and word-of-mouth.
Journalists are flooded: almost all receive at least 1 pitch a day, yet most publish fewer than five stories per week-so your outreach has to be targeted and genuinely newsworthy.
Modern PR measurement is moving beyond "how many mentions?" toward outputs, outcomes, and impact-because activity isn't the same as results.
So the question becomes: How do you consistently earn press coverage and credibility-without a big budget, a big brand, or a PR agency?
That's exactly what this course is designed to teach.
In this course, you'll learn how to:
Build a practical PR strategy for your startup using frameworks like PESO and RPIE
Turn your product, traction, or mission into a story angle journalists actually want to cover
Create press materials that make you look "press-ready," including press releases and a media kit
Find the right reporters, build relationships, and write pitches that get opened and answered
Amplify earned media through content marketing, thought leadership, social, and influencers
Plan PR-friendly events and launches that generate buzz (even on a startup budget)
Prepare for crises with a simple, realistic crisis comms plan
Measure PR performance using KPIs that map to business outcomes-traffic, sign-ups, sentiment, leads, and ROI
You'll also get a clear workflow you can repeat-so PR becomes a system you can run, not a one-off scramble when you "need press."
Whether you're a founder, a marketer, or the accidental PR lead on a lean team, this course will give you a practical playbook for building visibility, credibility, and momentum through earned media-ethically and consistently.
Let's get started.
Who this course is for:
- Startup founders and co-founders who need visibility and credibility without hiring an agency
- Marketing generalists and growth marketers who want earned media to complement paid + organic channels
- "PR team of one" operators at early-stage companies wearing multiple hats
- Startup communications leads building a PR function from scratch
- Product marketers who want stronger messaging, narratives, and launch coverage
- Indie hackers and solo founders launching SaaS, apps, DTC brands, or marketplaces
- Nonprofit or mission-driven startup teams that need press to build trust and momentum
- Anyone who wants a practical, ethical, repeatable system for pitching journalists and earning coverage
More Info
NitroFlare
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