Strategic Alliance Management 2nd Edition

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Strategic Alliance Management 2nd Edition by Brian Tjemkes
English | 2018 | ISBN: 1138684678 | 470 Pages | PDF | 8 MB

English | 2018 | ISBN: 1138684678 | 470 Pages | PDF | 8 MB
Strategic alliances - partnerships between separate organizations to share resources collaboratively toward mutually beneficial goals - are an important management instrument, but one that is difficult for firms to manage. Among many desirable outcomes, alliances can reduce costs, provide access to new technology, and improve research and development endeavours, though collaborative arrangements come with risks, peril, and adversities. This renewed and re-worked text connects theory to practice to help understand this important business practice.

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