English | 2019 | ISBN: 0170457028 | True PDF | 337 pages | 6.2 MB
Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes.
Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function.
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