Sustainable Brand: Build a Memorable Brand for Social Impact

[LeeAndro]

Created by Koolt Academy | Last updated 2/2021
Duration: 1h 6m | 8 sections | 27 lectures | Video: 1280x720, 44 KHz | 1.34 GB
Genre: eLearning | Language: English + Sub

No prior knowledge or experience required.

A step-by-step focused masterclass to build brands post-2020, generate value & communicate effectively for social impact

What you'll learn

Brand Building

Communication

Marketing strategy

How to build a strong community around ideas and values

How to generate and measure positive social impact

Sustainable brands

Building value

Digital Marketing

Requirements

Description

"Build a Memorable Brand for Social Impact" is an hour-long focused Masterclass developed by Oana Mudura, the founder of KOOLT Communications. It is a step-by-step solution designed from her brand building experience for conscious entrepreneurs and marketing professionals who are building brands that drive a positive impact in the post-2020 world.

You'll develop the skills you need to build a brand that generates value on all levels, position your product correctly, build a strong culture, and measure your marketing activities correctly. All of this without feeling stuck or overwhelmed.

The focused Masterclass is built on the KOOLT 8C Framework:

1. Setting the CONCEPT for your brand

2. Creating the ideal CUSTOMER

3. Defining you: the CREATOR

4. The game-chag CREATION: your product

5. Growing your brand COMMUNITY

6. Planning your smart CAMPAIGN for the Customer Journey

7. Defining COMMUNICATION for each stage of the journey

8. Ensure CONTROL and measurement for each stage

THIS FOCUSED MASTER CLASS IS FOR YOU IF YOU:

# Need a new approach to branding in the post 2020 world

# Are a CHANGE-MAKER or a business owner ready to level up the game

# Want to build a B corporation or circular business

# Want to save your and energy in creating a successful and responsible brand

# Are feeling overwhelmed with too much information

# Have no clarity about how to build a memorable brand effectively

# Are confused about what to do next

# Have no clear objectives and no strategy

# Are looking for clear-eyed, experienced guidance through so much uncertainty

# Want to learn what to do and how to measure your marketing activities effectively

# Want to build a sustainable brand that drives real, measurable value in the world

# Want to build trust, generate confidence, value, revenue, and drive positive social impact at the same

# Really need a simple, effective step-by-step ROADMAP to build your brand and understand the big picture

About the Instructor:

Oana Mudura is a Romanian former broadcast journalist and television manager, founder of Koolt Communication, and Youtube show Koolt. With more than 10 years dedicated to broadcast television and 6 to memorable brand projects, Oana is an MCIM member of the Chartered Institute of Marketing and a CIM awarded marketer in Digital Marketing (Metrics & Analytics).

With a mission is to support brands in generating measurable value and lasting social change, Oana is always at the intersection between art, strategy, innovation, and sustainable business concepts.

Who this course is for:

Entrepreneurs curious about driving positive social impact

Marketers curious about building brands with social impact

B corporations ready to reach higher audiences

Change-makers looking to develop strong brands

Curious learners looking to understand the evolution of branding




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