The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems by Tendayi Viki, Dan Toma, Esther Gons
2017 | ISBN: 9462761507 | English | 296 pages | EPUB | 11 MB
CMI Management Book of the Year 2018, category Innovation & Entrepeneurship.
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
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