The Crisis of Food Brands (Food and Agricultural Marketing) by Martin K. Hingley and Adam Lindgreen
English | May 1, 2009 | ISBN-10: 0566088126 | 384 pages | PDF | 16,6 MB
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement.
The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. "The Crisis of Food Brands" offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: relevant and dynamic models of risk and crisis management; the value of innovative and, sometimes controversial, food systems; their buying behaviour and attitudes to movements such as organic and fair trade; and, how and where we source and buy our food now (and in the future).
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