The INVEST Method: Modern Marketing Mix by Carl M Holden
English | 2017 | ISBN: 1542876583 | 74 Pages | EPUB | 252 KB
English | 2017 | ISBN: 1542876583 | 74 Pages | EPUB | 252 KB
In a post-internet world, the basic principles being taught about marketing are wildly inadequate. They don't define effective modern marketing. Learn the 6 principles of the INVEST method, a new marketing mix that embraces the complexity of our new technological world while retaining the wisdom and logic of previous philosophy. INVEST evaluates, organizes, and inspires every part of your marketing planning and execution.
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