The Long Tail Theory for Business Find your niche and future-proof your business

[voska89]

. 50MINUTES, "The Long Tail Theory for Business: Find your niche and future-proof your business "
English | ISBN: 2806270030 | 2015 | 34 pages | EPUB | 1131 KB
Find your niche and future-proof your business!

This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
- Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
- Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy
- Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more"
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