The Marketing Strategy Desktop Guide By Norton Paley
2008 | 266 Pages | ISBN: 1854184903 | PDF | 2 MB
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.
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