The Psychology Of Fragrance, Flavor And Taste In Marketing

[LeeAndro]

Last updated 11/2020MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 449.43 MB | Duration: 0h 59m

Essentials in Sensory Marketing

What you'll learn
Why and how individual consumers make choices through emotional preference.​

How advertising works with our mind, will & emotions
Learn how the Consumer is the Hero
Learn how to Create Preference
Learn what are "Need States" in the Fragrance & Flavor Sectors
Requirements
No previous experience or education is required to join in this course.
You are encouraged to take notes.
Access your training course from a tablet, smartphone, or desktop
Additional PDF materials are included to further your learning
Description
'Must watch' for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, "Perfume" or Drink Brands.This course takes the you through the taste and aroma Journey from 'the eyes, via the aroma, bite and chew to the swallow' whilst outlining the articulated and unarticulated emotional links with the product at each step - brilliantly illustrated using "Global Brands as" examples.In short, how understanding emotional flavour preference can gain competitive advantage.

Overview

Section 1: Introduction

Lecture 1 Why the Course is Needed

Lecture 2 Tastes Are Chag: Case Study White Bread Loses Over 200 Million Euros

Lecture 3 So Many New Products

Lecture 4 For New Product Development

Lecture 5 Flankers, Tweaking or For Something Completely Different

Lecture 6 The Viscous Circle. Case Study: China

Lecture 7 Four Main Areas for the Course

Lecture 8 Understanding Preference for Fragrance and Flavor

Section 2: How Advertising Works

Lecture 9 How Advertising Works With Our Mind, Will & Emotions

Lecture 10 How Emotional Advertising & Products Work

Lecture 11 Make an Emotional Connection

Lecture 12 Adverts that Make an Emotional Connection More Likely to Succeed

Section 3: The Consumer is the Hero

Lecture 13 The Consumer is the Hero

Section 4: How to Create Preference.

Lecture 14 How to Create Preference & Introduction to Need States

Lecture 15 Fragrance Need States

Lecture 16 Using Multiple Need States - Includes Case Study

Section 5: Qualitative Research

Lecture 17 Finding a Product's Mood or Personality

Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor

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