Ralf T. Kreutzer, "Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments "
English | ISBN: 3030138224 | 2019 | 260 pages | PDF | 11 MB
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
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