Udemy - The Freelance Masterclass: For Creatives ..

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Udemy - The Freelance Masterclass: For Creatives ..

https://www.udemy.com/course/the-freelance-masterclass-for-creatives/

Are you ready to go freelance? Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?

Udemy - The Freelance Masterclass: For Creatives ..

https://www.udemy.com/course/the-freelance-masterclass-for-creatives/

Are you ready to go freelance? Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?

Description

Are you ready to go freelance? Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?

This course has a special focus on creative freelancers or anyone who uses their creative skillsets in their craft. This includes:

Graphic Designers

Illustrators

Photographers

Website Designers

UX/UI Designers

Anyone who has creative skills that wants to go freelance

Although everyone can get a ton out of this class, even if you do not use creative talents in your line of work.

This extensive course reviews all aspects of the freelancing process including:

Setting Our Goals

Writing our Story, Bios, Profiles, Mission Statements

Finding Our Target Market

Going through the Personal Freelance Branding Process

Brainstorming Logo Ideas and Talking About Color

Creating Our Business Cards and Letterheads

Building our Portfolios both Online and PDF portfolios

Finding Clients Online

Finding Clients Offline

Building an Upwork Profile Together

Walking through Hourly and Fixed Rate Pricing

Finding our Perfect Hourly Rate

Working through Practice Quotes

Creating a Contract and talking about Contract Basics

Finding out when to go Full-time

Working with Money and our Cash Flow

Reviewing many different Client Situations, we can be in and how to handle them

We will craft our freelancing story together to write effective bios, marketing copy and write a compelling mission statement. We will learn what goes into powerful personal freelance branding. We will work through the brainstorming of a logo design, the creation of a letterhead and business card and learn how to create and use branded assets to make yourself look incredibly professional and consistent. We will learn the power of stellar portfolios and how to best present your work in several different formats including a pdf portfolio and a website-based portfolio. We even review how to post your work to third party websites like behance.

Finding clients is the hardest part of freelancing. We will spend plenty of time reviewing the many different ways to secure clients online, offline and on social media. We will learn to write fantastic bios and profile descriptions to present ourselves in the best way possible to potential clients. We even spend time creating an UpWork profile and lean how to use freelancer websites to find work.

Pricing your work is essential to maximizing your earnings as a freelancer. We will learn several different ways to price your work. We will go over the benefits and downsides to both hourly and fixed rate pricing. We find ways to help us create accurate and profitable quotes and even work through several practice quotes to get comfortable pricing our work. After finding clients, sometimes working with clients can be just as challenging. We will learn how to create contracts that properly protect us and talk about upfront deposits, project scope and more. We even work through a contract together and I provide a basic contract as a downloadable resource.

We will work through several negative client's situations and talk about best ways to navigate those common client issues. Finally, we work through copyright issues as we review best practices for using fonts, photos and graphic resources for client work and projects.

Managing your income and cashflow is vital to your success. We will discuss when might be the right time for you to move from part-time to full-time freelance and maybe even quit your job! We also review cash flow basics and how to properly manage your income from month to month.

This course is dynamic and there will be additional content added to the course. And speaking of downloadable resources, this course has more than all my prior classes combined with over 100 pages of written content downloadable in nice bite sized resources that go along with each section so you can work through the class with videos and with resources to adding another level of engagement to the class. Are you ready to start adding value to the world you never thought was possible? Are you ready to be your own boss or make your current freelancing side gig a bigger deal? I am more than excited and proud to present this freelance masterclass to you today. The best thing we can as freelancers is stay in community with each other, that is why all students of this course will have access to an exclusive student Facebook group where we can support each other, ask questions and thrive together! So, are you ready to open up your world to freelancing? See you in the first lesson!
Who this course is for:

Creative Freelancers
Graphic Designers
Photographers
Digital Designers
Web designers
UX/UI designers
Anyone with creative skills wanting to go freelance
Those who are part-time wanting to go full-time
Those who have yet to build their freelance business

Course content

Introduction and Course Guide
Course Preview
Important! The Course Guide
Goal Setting
Setting Your Goals and Expectations
Creating Your Services List
Finding Your Target Market
The Personal Branding Process for Freelancers
Personal Branding Branding Theory
Crafting Our Story
Creating Our Inspiration Boards
Creating Our Logo
Logo Construction
Brand Assets
Let's Create A Business Card
Let's Create A Letterhead
(Optional) STUDENT CHALLENGE - Create a Personal Brand
Building Your Portfolio
Building Strong Portfolios
PDF Portfolios - Gathering Resources
PDF Portfolios - Project Page Layouts
PDF Portfolios - Project Pages
PDF Portfolios - The Cover Page
PDF Portfolios - The BIO Page
Online Portfolios
Building a Adobe Portfolio - part 1
Building a Adobe Portfolio - part 2
Building a Behance Profile
Building a Wordpress Website
STUDENT PROJECT - Building Your Portfolio
EXTRA: Adobe InDesign Portfolio Builder Template
Introduction to the Portfolio Template (See Attached .zip for Files)
Finding Clients
Finding Clients Introduction
Finding Clients Online
Finding Clients - Paid Ads
Finding Clients - Offline
Let's Create an Upwork Profile - Part 1
Let's Create an Upwork Profile - Part 2
Let's Create an Upwork Profile - Part 3
Pricing Your Work
Introduction to Pricing Work
Finding Your Hourly Rate
Fixed Pricing
Client Size
Project Exposure
Practice Quotes
Practice Quotes - Part 2
Working With Clients - Contracts and Client Situations
Contracts Overview
Creating a Client Contract
Creating a Client Contract - Part 2
Negative Client Situations
Licensing Basics - Fonts
Licensing Basics - Photos
Licensing Basics - Resources
Dealing With Money
When to Go Full-time?
Cash Flow Basics
BONUS: What To Take Next?
The Ultimate Course Overview: Lindsay Marsh Courses + Discounts



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