Up Close & Personal?: Customer Relationship Marketing at Work By Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble
2006 | 440 Pages | ISBN: 0749446919 | PDF | 3 MB
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing
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