Web Copywriting: Consistently Outperform Your Competitors

[LeeAndro]

Last updated 2/2015MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.32 GB | Duration: 3h 48m

Discover the key strats behind winning content for websites, blogs, social media and email marketing.​

What you'll learn
Understand what Engaging Writing Needs
Learn How The Web Influences The Reader
Plan & Edit Your Copy
Develop an effective 'tone of voice'
Requirements
General Internet knowledge
Description
Learn How the Web affects how people read online and what can you do to make your writing more effective. Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

Overview

Section 1: Web CopyWriting 2016

Lecture 1 Intro & History

Lecture 2 Understand the different online platforms to write on

Lecture 3 Learn Where CopyWriting Sits on Your Marketing Plan

Lecture 4 Best Practices

Lecture 5 Create Killing Headlines

Lecture 6 How to Write Links People Want to Click On

Lecture 7 Examples: Learn From Who Is Already Doing It Right

Lecture 8 Summary and Resources

Lecture 9 Slides

Section 2: Intro To Web CopyWriting

Lecture 10 Intro to Copywriting for the Web

Lecture 11 Why are you writing

Lecture 12 How the web affects copywriting

Lecture 13 What makes good writing

Lecture 14 How people read online

Section 3: Planning & Editing

Lecture 15 Who are you writing for

Lecture 16 Getting the words right-Planning

Lecture 17 Drafting your copy

Lecture 18 Editing your copy

Section 4: Navigability & Layout

Lecture 19 Readability online-Part1

Lecture 20 Readability online-Part2

Lecture 21 Making use of headlines

Lecture 22 Other layout tips

Lecture 23 Navigability

Internet Marketers,Web Masters,Bloggers, Social Media Experts,Marketing Professionals

HomePage:

Https://anonymz.com/https://www.udemy.com/course/web-copywriting-that-works/

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https://1dl.net/e26l9kzt4udk/SCjhj6gk__Web_CopyWr.part1.rar.html
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