Wheeler, Alina - Designing brand identity an essential guide for the entire branding team-Wiley (2018)
pdf | 204.08 MB English | Author :Alina Wheeler | 978-0470401422 | 2009 | Wiley; 3 edition
Book Description :
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team.
Communication Arts
Category : | Business Marketing, Branding & Logo Design, Graphic Design Techniques
Wheeler, Alina - Designing brand identity an essential guide for the entire branding team-Wiley (2018) :
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