Wiley International Encyclopedia of Marketing, 6 Volume Set by Jagdish N. Sheth
English | 2011 | ISBN: 1405161787 | 1535 Pages | PDF | 10 MB
English | 2011 | ISBN: 1405161787 | 1535 Pages | PDF | 10 MB
For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:
Volume 1: Marketing Strategy
Volume 2: Marketing Research
Volume 3: Consumer Behavior
Volume 4: Advertising and Integrated Communication
Volume 5: Product Innovation and Management
Volume 6: International Marketing
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