Your Product or Service Strategy Explained

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MP4 | Video: AVC, 1280x720 30fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 25m
Skill Level: Beginner | Genre: eLearning | Language: English + Sub | Size: 1,59 GB

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. If you ever hope to start ringing up sales, you need to ruthlessly focus on just the elements of your offering that address the core customer need, and test your concept in the marketplace sooner rather than later. This course offers guidance on shaping a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you'll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this course equips you with everything you need to build a product or service strategy that puts launch within reach.

Topics include:
Why launch soon
Why investors care how you'll get to market
Nailing down the core elements
Product vision vs. company vision
Emphasizing unique differentiators
Getting to an MVP
Developing a product roadmap
Defensibility
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